Great Lengths marketing plan is focused on reaching the consumer through two ways.

The first approach is to attract clients in-salon. This means that we generate marketing material to be used and displayed in your salon. These include posters, brochures, brochure holders, banners, window decals etc. We find that increasing your own clients awareness of the product stimulates your existing clientele to spend money on hair extensions.

Our second focus is to attract the wider public to Great Lengths and then channel them through to our partner salons. We do this by running Public relations campaigns throughout the year to gain exposure on television and magazines. We advertise in glossy magazines and run makeover sessions along with magazines. We also sponsor a select few celebrities who have a high public profile.

Once we have the potential clients attention they either contact us telephonically or visit our website. We then direct them to salons within their immediate area.

Should one of our partner salons wish to advertise Great Lengths in their local publications, Great Lengths has a Co Operative advertising agreement to incentivise them*

*terms and conditions apply.